DLT Timeline


November 1, 2017

Yellow paper / Architecture

December 1, 2017

Validation of block round approach

February 1, 2018

On-chain data model: Binary serialization, compression, optimizations

March 1, 2018

Node network: messaging protocol and schedule validation

April 1, 2018

Blockchain storage approach (data model, compression)

May 21, 2018

First global tests: Latency and bandwidth (2000 transactions per second)

May 21, 2018

Performance tests Golang (sign & verification using ECDSA + others)

May 21, 2018

Publisher UI demo

May 27, 2018

Merchant UI demo

May 29, 2018

Ingest real clicks and expose statistics through Publisher network

May 29, 2018

Network explorer UI demo (blocks, accounts, clicks/referrals/sales)

May 30, 2018

Protocal validation (functionality) with selected Pubiishers and Merchants

August 1, 2018

Pre-ICO (ending 8 weeks later)

October 15, 2018

Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation)

October 20, 2018

Testnet with affiliate functionality, integrated ATTR tokens and delegated voting

October 24, 2018

First release Merchant and Publisher Dashboard (SSP/DSP)

November 1, 2018

Basic developer documentation client API's and commandline tools

November 15, 2018

ATTR tokens import testing + webpages

November 1, 2018

ICO (ending 8 weeks later)

December 1, 2018

Main net online (operational Attrace network)

January 1, 2019

Start influencer marketing

February 1, 2019

Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network

March 1, 2019

Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia)

June 1, 2019

Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia)

September 1, 2019

Reach critical traffic volume to apply first machine learning for profiling

October 1, 2019

Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready

October 1, 2020

Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country

January 1, 2021

Growing ecosystem by focusing on Long Tail

February 1, 2021

Further geographical expansion to Emerging Markets

February 1, 2022

Implementation Machine learning / AI to further counter click fraud

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