Publishers will need Attrace token (ATTR) to pay for every individual click to be registered on the Attrace chain.
These fees will be very low (around $0.0001 per contract).*
All fees paid by Publishers will go to the Witnesses (Computers) that are running the Attrace blockchain.
*Context: A Publisher promoting insurances with normal converting traffic would in this model be paying roughly $0.1 to assure that around $1200 of commission is correctly allocated with guaranteed full security and transparency. The first couple million transactions will be for free and once purchase of Attrace token (ATTR) is needed this can all be arranged automatically, no need to understand blockchain.